Once you have established your line striping business and built a client base, you will want to start an asphalt maintenance program for all of your clients.

It is wise to keep a record of the client’s name, the work done, and the completion date. With this information, you can set up personal reminders when it is time for a client to renew their service to maintain a crisp and fresh-looking parking lot.

Keeping all of your client information up to date makes it easier to follow up and secure repeat business.

Remember: It is always easier to keep a client than to get a new one.

You can also do this with AK DASH, a proposal and CRM system designed for asphalt contractors that includes an automated follow-up system designed to make touchpoints more effective without manual hassle. Set up a sequence once and let it run its course, ensuring no lead is ever missed!

Sign up for your free 14-day trial and experience how AK DASH can streamline your proposal process, manage tasks, and help you close more deals efficiently 🚀

It is recommended to keep in close contact with your clients by sending newsletters, emails, or phone calls to thank them, update them with specials, and remind them at the start of the year to reach out with any line striping questions or concerns.

HERE'S WHAT YOU CAN DO TO KEEP IN TOUCH

Newsletters
You can send quarterly newsletters with service reminders, specials, and before-and-after pictures of completed jobs.

Emails
When you are developing your client information database, make sure to obtain their email address. Use it to inform them about new services, seasonal specials, and provide reminders. Emails are economical and effective. Check out this guide on how to build an effective email list!

Social Media

One of the fastest ways to connect with your customers is through social media, as most people who are active there check in several times a day.

Show before-and-after pictures of your work. Post timely tips to help your customers maintain their parking lots. You can also try doing flash sales or promoting offers through your social media pages.  Here is a link to our Facebook page so you can see some examples (and feel free to hit Like)!

Phone Calls

Make a friendly call to a client two years after providing a service to recommend updating the job to keep their parking lot looking fresh. Additionally, being polite, courteous, and knowledgeable will help clients feel secure in giving you their business.

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